Owl Calls: Using Design Thinking to create a consultation tool for today's workspaces.


Owl Calls is a tool I designed while taking courses from CareerFoundryThe design is of a mobile application that allows freelancers at co-working spaces to more effectively exchange knowledge and complement each other's skills in order to complete projects faster and more effectively within their own trusted networks.  

Tools Used:  Balsamiq, Sketch, Invision, Usability Hub and Craft Manager.

Final Result: The interactive prototype can be seen here.   A more complete overview of how I employed the design thinking process to test and improve the prototype can be seen on Behance. 

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Lessons Learned

 I am now well aware of the complex social, functional and financial needs that come with conceptualizing, testing and implementing the kinds of digital products that both build upon and mediate the micro-marketplaces within every co-working space and indeed every individual's social network. New technologies and tools are turning the informal networks of today into the marketplaces of tomorrow. But every marketplace has its own unique norms, values and codes of conduct that must be understood in order to succeed within them.  Design thinking is a very useful framework for doing just that.  

Further Reading

In recent years, thinkers such as Niall Ferguson and Jeremy Rifkin have put forward very compelling and well-researched theories about to what degree our world's informal networks have impacted the structure of marketplaces, communities – and in turn – everything else. Their ideas helped me more thoughtfully conceptualize certain aspects of this application. Anyone seeking to understand the economic impact of the social commons and the informal, largely lateral networks that both individuals and large global institutions rely on each day should give their books a read.